Disruptive questions awaken the mind, rather than put it in sleep mode. In your next meeting or brainstorm, swap out your usual prompts with one of these:
“What can we offer for free that no one else does?”
“Which trend is most likely to uproot our business model? When will it be a reality for 20% of our customers?”
How could we better empower employees to solve customer problems?
Asking unexpected questions helps you identify your most pressing issues and find ways to disrupt your industry.